It's a BUZZ world
People love the concept of "word of mouth." We all do it, so why not be purposeful about it? Spread the word about each other's businesses, create a BUZZ! People love to BUZZ about what's hot, new, fun, cool, beautiful, useful, or helping them solve a problem in their lives, and they don't care if the company is a large one or a small one.
If they like your product or services, they'll talk about it and drive customers to you. We've got lightening in a bottle here because no one can create a BUZZ better than we can. So even though you are a small business, you can be trend setting and innovative as well and create a huge BUZZ!
Allen Voivoid from Epiphaniesinc.com mentioned in a telecall that 90% of people trust their friends or virtual peers for referrals over any other form of advertising*. In August of 2006 there was a Nielsen Online Study showing that 70% of people use the Internet to search for local business owners! This number is rising because according to a comScore study released in March 2009 they found that local search -- the practice of using online search tools to find local businesses, products, or services -- grew 58 percent in 2008.
Allen told a story about his wife wanting to find a local house painter. She could not find one with a website in their area. She kept searching and declared that the first one she found she was going to do business with. She still couldn't find one and they ended up doing the painting themselves! This was a lost opportunity for a home based business entrepreneur. Information seekers are on the Internet searching for you, so make sure you have a website they can find and that you join your fellow community here to help create a buzz about your business.
We live in a "BUZZ world", and BUZZ that is a low hum can generate a lot of business!